A Young Entrepreneuer's Quest

Picking the Best Domain for SEO

picking the best domain

by Patrick Toerner on April 19, 2010

This entry is part 4 in the series $1,000 Per Month Minisite

The goal of our minisite is to focus on one main keyword phrase and try to rank number one for it. Having that keyword phrase in your domain will help you out in that quest for the number one spot. So let’s get down to it.

Your best case scenario is that www.yourkeywordphrase.com is available. The likely scenario is that it has been registered for 7 or more years. So what do you do? Give up? Find a new keyword? Cry to your mommy? None of the above!

There are hundreds of other options that give you just has much boost in Google’s eyes. For example say you keyword phrase is “Cute Puppy Pictures.” Undoubtedly cutepuppypictures.com is taken. Check and see if the .net and .org are taken. If so, no big, dot com is the best anyways.

Simply add a prefix or suffix to the domain name. I wouldn’t split the keyword phrase up though. Try something like:

  • CutePuppyPicturesHQ.com
  • CutePuppyPicturesNow.com
  • BestCutePuppyPictures.com
  • FunnyCutePuppyPictures.com
  • CutePuppyPicturesDepot.com

Any of them work, pick the one that rings your bell. The most important thing is to have that keyword phrase in your domain.  If all of those are taken or you are just not feeling it for some reason, use some hyphens.

  • Cute-Puppy-Pictures.com

This arguably has a little less seo value than without hyphens, but may be look nicer depending on the keyword.  The choice is yours!

As far a tool to check if the domains are available or not, definitely use Dominize to find great domains. It is a way cool, way easy site to search if domains are available.

All that is left is to register the domain.  I always use GoDaddy.  They have one of the cheapest, most reliable domain registrar services around. And yes, that is an affiliate link, I am a poor college student, what can I say :)   But I wouldn’t recommend them, if I did not truly believe in them.

All of the information above is mainly for minisites.  If you were to use this for say a blog, the resulting domain name would probably not be very brandable.

But anyways, this was a short post on a little boost you can get in the search engines.  Have any questions?  Maybe even a correction?  Like always, let me know below!

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{ 13 comments… read them below or add one }

1 Richard Scott April 19, 2010 at 4:25 pm

Great advice on the HQ. Love that! (I already use it)

I don’t think a hyphen hurts SEO any. If you do a search for Jewelry Secrets, I show up number one even though my domain name is Jewelry-Secrets. I only find it’s harder to tell someone what the name is if it has a hyphen, but since I rely on Search for all my traffic, a hyphen doesn’t matter. In fact, I believe it helps because it breaks the word apart and makes it easier to scan and read.

I’m withing days of buying a domain name that’s a premium name. I already have the name with HQ after it, but I think I could really OWN the real name with no hyphens. I’m drooling. lol It’s all in the works…


2 Patrick Toerner April 19, 2010 at 4:47 pm

Hmm I have read in a few places that it is better to not have hyphens. Maybe it is because of telling someone the name, I don’t know. Either way, it wouldn’t affect an established site like yours.

And HQ is my favorite as well :) Good luck with getting the keyword domain your trying for.


3 Ryan April 19, 2010 at 6:09 pm

I had heard the same thing on the hyphens Patrick. Either way as long as the keyword shows up in order you should be good to go, domain name-wise.

Thanks for sharing your insight.
.-= Ryan´s last blog ..How Can Cash Gifting Programs Prosper You? =-.


4 Patrick Toerner April 19, 2010 at 7:55 pm

True the order is really the important part. But I also have a keyword domain that is not in order and it ranks well. It is not a very competitive keyword phrase, but still.

Thanks for the comment :)


5 Moon Hussain April 19, 2010 at 8:25 pm


Yep, it’s a handy tip I’ve read about all over the web + Glen’s Cloud Living. In fact, all three of my experimental site have a domain name similar to ‘keyhprasehq.com’. Preferably use the keyphrase first (as prefix) rather than post. If that made any sense.

I’m seeing some results, not quite there yet though. Would love to hit $1000/month off mine. G’luck!
.-= Moon Hussain´s last blog ..Fun Friday Round-Up: Delish Posts to Savour =-.


6 Patrick Toerner April 19, 2010 at 8:38 pm

Yeah I think $1,000 per month or more takes a few months to get to. I think I got stuck in the sandbox on one of my sites actually. Who knows when I will be out!


7 Julius Kuhn-Regnier April 20, 2010 at 7:18 am

Hey Patrick I am close to building my first real mini site. I now have a product which I am going to promote and I also have a few keywords which are not too competitive I am soon going to launch the site. The last part I need to do is pick a domain and this is where your post comes in handy.
.-= Julius Kuhn-Regnier´s last blog ..3 Exotic SEO Strategies for Your Website =-.


8 Patrick Toerner April 20, 2010 at 10:21 am

Aw awesome! I’m glad you decided to take the plunge with your own mini site. Good luck with it, if you need any help feel free to ask.


9 Shiva@Web Magazine April 20, 2010 at 10:36 pm

I have never tried to build a mini site but I am thinking of doing so. You posts about mini sites are very informative and I am sure it will help me when I first dive into mini sites. And also I agree having a dash(hyphen) in a domain can be a little bad for SEO. By the way can you tell me how to find a good niche for mini sites :)
.-= Shiva@Web Magazine´s last blog ..11 Days Of Winning – Win Wordpress Webhosting, Domains and More!! =-.


10 Patrick Toerner April 20, 2010 at 11:33 pm

Glad I am helping you out! A great way to find a niche for your minisite is outlined in a former post of mine. The link should be right under this comment. If you need any help with the site, just give me a holler.
.-= Patrick Toerner´s last blog ..How to Find a Profitable Keyword for Your Minisite =-.


11 Agent Deepak@Blogging. Marketing & Success April 22, 2010 at 6:08 pm

Good advice on adding Prefix or Suffix. You can create nice domain names.

I always advice people to try their best to find a two word domain name but more worrds can be good too if they make a meaning.

In btw – I use GoDaddy too. Cheapest Prices.
.-= Agent Deepak@Blogging. Marketing & Success´s last blog ..Interview with Lee Ka Hoong of My Blog 2 Day =-.


12 Patrick Toerner April 23, 2010 at 2:01 am

Yeah, I am getting somewhat weary of GoDaddy hosting, but they seem to be fine for now. I also agree that two word domains are good, one is ever better, but when you are fully targeting search engine traffic for a specific keyword, this system seems to work the best.


13 Agent Deepak@Blogging. Marketing & Success April 23, 2010 at 8:36 pm

More you words are like targeting longtail keywords. Isn’t it? Give good rank on Google.
.-= Agent Deepak@Blogging. Marketing & Success´s last blog ..Interview with Lee Ka Hoong of My Blog 2 Day =-.


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