$1,000 Per Month Minisite
Before we do anything with our minisite, we must do keyword research. This is by far the most crucial part. So without further ado, let’s begin.
The overall goal of your keyword research is to find an “untapped niche” or a niche with little competition and a decent amount of searches. It is better to find this niche in something we enjoy or know a lot about, because it will make creating the content a lot easier. So I want you to list things you enjoy or are an expert on. Here are mine:
- Web Design
- Video Games
- Making Websites
So now I would head over to the trusty Google Keyword Tool and try something like this:
This is my exact keyword research, it might be dumb cause you guys might try to compete with me, but it will help you out a lot more I think to see exactly how I did it. As you can see I just searched golf. I then sort by global monthly searches and switch the phrase match to exact. I switch it to exact, because I want to know how many people are searching for the exact keyword that I possibly will target. Generally the more monthly searches the harder it will be to rank, so we want to scroll down to something around 3000-6000 searches per month. Here is what comes up when searching golf:
(Note: I only pay attention to the global monthly searches: the second column) What we are searching for is a “buying keyword.” This is a keyword or phrase, that you think the person would be looking to buy something. For example in the picture above, someone searching ‘golf gift’ is definitely looking to buy something where as the people searching ‘free golf’, not so much.
The thing is, none of these keyword are really any good. None are interesting to me and there are not any good buying keywords.
So I will switch my search to something more specific. Next I tried ‘golf swing.’ Here is what I got:
Ok, now I search through and see which look like buying keywords:
- perfect golf swing
- golf swing trainer
- stack and tilt golf swing
- how to swing a golf club
- golf swing instruction
- golf swing lesson
- improve golf swing
- the perfect golf swing
It looks like we hit the jack pot here, but we aren’t done! We need to analyze how tough it would be to rank first, second, or third in Google. So we search Google for each term. I normally start with the highest searched term because I would rather have a lot of searches on the key phrase I am targeting. So I search ‘perfect golf swing’ without quotes.
My goal now is to see how authoritative, in Google’s eyes, these sites are. How we are going to do that, is analyze the backlinks. I use the Firefox plugin seo quake, it shows something like this under every search result:
This shows you the PR, backlinks to that pages, backlinks to the domain, indexed pages, and a bunch of other stuff. IF you don’t feel like downloading this free plugin you can type this into yahoo to find the backlinks: link:http://[the specific page you want to check backlinks for]
Use yahoo for this search because they show all backlinks while Google hides them to try to prevent people stealing backlinks or something. Oh Google! Anyways, pick the 3rd or 4th term and try this. If the backlinks to that specific page are less than 100 you’ve got yourself a winner. If they are less than 1,000, then it is doable, but very difficult. It will take two month or more to get that many backlinks.
You should also take into account the amount of links to the domain and age of the domain. These can have an influence on rankings, but not as much as links to the specific page.
I ended up picking “perfect golf swing” as my target keyword for a few reasons:
- It gets a lot of searches.
- The competition seems possible to outrank, after a couple months of link building.
- I know I won’t give up even though it will be hard.
- If I get in the top 3, I will be making at least $1000.
Lets pretend I didn’t pick this keyword and try a keyword with a lot less searches. Let’s try ‘improve golf swing.’ It gets 4,400 exact match searches per month. That can still make a lot of money! Here is a quick breakdown to prove it:
4,400 (searches) x 20% (percent of traffic you will get if second on Google) = 880 (Traffic you will get per month.)
880 (traffic) x 5% (percent that might convert) = 44 (Number of purchases per month)
44 (purchases) x $25 (affiliate income) = $1,100 per month
So as you can see even with a fairly low-level traffic keyword, you can still make a good amount of money. Also, you will likely get other search results as well, so you will probably get more traffic than that.
Anyways back to what I was saying, how is the competition for ‘improve golf swing.’ From searching through the competition I found that the top 5 search results have decent backlinks: 200-600. Under than, the results have less than 10. This means it will be very easy to get onto the front page of Google for this keyword and it will take some time to get into the top 3.
Another important thing to look at is whether the sites you are trying to outrank are homepages or not. If the sites you are trying to outrank are not homepages like www.site.com/page/page2, then it will be a little bit easier to outrank.
So here is a summary of everything:
- List your hobbies, things you enjoy, and things you are an expert on.
- Check the Google Keyword Tool for ‘buying keywords’ for each item on your list.
- Find a keyword that has 3,000-6,000 exact phrase, global monthly searches.
- Analyze the backlinks of the competition.
- Analyze other variables of the competition if the backlinks are low enough.
And there you have it! I really hope this helps you with your keyword research. If you have any questions or comments, leave them below and I will get back to you quickly.