Creating, Writing, and Selling an Ebook
What separates your ebook from every other ebook on your subject? Why would someone read your ebook over another?
You want to be different, like a rare flower (had to tie in the beautiful picture). There are three ways I want you to separate yourself from the crowd.
1. Create your own technology. Wtf does that mean? What I mean by technology is a specific set of instructions that get your reader exactly what they want. How do we do this? Well, it really isn’t too hard. First think of a positive, clean four or five letter word. Assertive words, like POWER and ENERGY work best. It really does not matter, what the word is, it just needs to be memorable and ideally relate somewhat to your topic. My topic is golf and I chose MASTER.
Now create a word or small phrase for each letter. For M, I chose Mentality. You could choose Masculinity, Masks, Methamphetamine, Motor Cars, whatever. Whatever works for your topic. Here is mine below.Mentaility Assessment
Setup Take Away Execution Repeatability -Follow the simple MASTER method and you will be hitting perfectly straight golf shots farther than you have ever hit before.
Now you can devote a couple chapters to the technology, or make a chapter for each. You can even create more technologies and do a chapter for each. It’s all up to you!
Now here is the amazing part. I am the only person in the world selling an ebook with the MASTER Method. No other ebook can claim that it teaches through the MASTER Method, the ebook is unique! You had no reputation in your topic before? Now you are the “founder” of technology. I am the founder of the MASTER Method – Guide to a Perfect Golf Swing. I should be on the Golf Channel or something.
2. Name your ebook something that people can not resist. Remember in the post about researching for your ebook when I mentioned the book, How to Write a Book on Anything in 14 Days or Less… Guaranteed, that is a perfect name! That name tells the reader EXACTLY what the book is about, and EXACTLY how it can help you.
Imagine you wanted to grow tomatoes. You are walking by a bookstore and see a book title, Grow Amazing Tomatoes Easily and for Less than $5. How in the world could you not take a look at that book? Tell people, in your title, exactly the problem that your book solves.
The other option for your ebook title is your technology name. This can be a good option if you can’t quite pin a precise problem that your book solves, but be wary: Something like the “foot method” or “chair system” just sound funny! So see which works best for you.
3. Salt your table of contents. The old saying goes: You can lead a horse to water, but you can’t make it drink. On the contrary, you simply must put salt in his oats. That is what you’re going to do in you table of contents. Instead of just “Chapter 1: Mentality”, I put:Chapter 1: Mentality Why the mental game is so important to improving golf scores. How to prepare mentally for optimum performance. How to transfer your confidence from the range to the course and keep negative thoughts from your mind. Exactly what thoughts should be going through your head as your swing. The most important pre-shot thought that I guarantee will increase accuracy. And much, much more.
If you were in the least bit interested in strengthening the mental portion of your golf game, you would almost be salivating for Chapter 1. Salt the table of contents and they will drink it read your ebook.
You guys have any other great ways to make your ebook stand out?